Project description

A 360° NHS vaccination campaign across Kent and Medway, combining TV commercials, social media, and graphic design to encourage vaccination and build trust within underserved communities. I directed and contributed to the writing of three TVCs: “Time To Care,” encouraging care workers to protect vulnerable people; “Gift of Protection,” a Christmas story centred on family and protection; and “Did You Know,” a playful conversation designed to address low vaccination rates within the Black community. My role spanned scripting, directing, cinematography, casting, location scouting, editing, sound design, and post-production, working closely with agency teams and larger production crews from concept through delivery.