Project description

Eagle London is a Black-owned agency creating content and campaigns for brands looking to connect with Black and ethnically diverse audiences. As the agency expanded its services across creativity, communication, and innovation, I was involved in developing a new visual system for the wider brand, as well as leading the branding for Eagle Media House, its new film and video production branch. My approach centred on diversity, movement, and community, creating a flexible system of interconnected icons that form a mosaic when brought together. Inspired by African iconography, nature, and human forms, the visual language reflects Eagle’s values and cultural perspective. As part of the Eagle Media House branding, I also created an animation communicating the vision and values behind the new production company.